As they say, what goes around, comes around. After the possibility of E-commerce, it looked like physical stores would be put out of business. But some of the latest studies show that this is not so. Major E-commerce players are shifting from simple click to click & brick
Modern retailing is all about selling more by understanding your customers in deep and make them happy, that they come again for shopping. Its becoming a must that all customer touch points are empowered with rich Customer data, that customers can be served better by updating their profile.